I created a campaign for a PG company/ ARIEL.
They introduced a washing liquid which has an anti-wrinkle formula (Easy Iron Formula).
Main benefit: If you use this product you can skip the ironing.
My idea was creating a Facebook application: ADOPT AN IRON!
If we use this product, we don’t need an Iron anymore so the Irons will lose their functions.
we creating iron characters who have got personalities.
” so if they won’t work anymore it will be an effect on their life: homeless, they go on holiday…etc
