When I worked as an Art Director in Saachi&Saachi now Publicis Groupe I
created a creative campaign for a PG company/ ARIEL.
They introduced a washing liquid with an anti-wrinkle formula (Easy Iron Formula).
Main benefit: If you use this product you can skip the ironing.My idea was to create a Facebook application: ADOPT AN IRON!
If we use this product, don’t have to use an Iron anymore so the Irons will lose their functions.
I create iron characters who have personalities.
” so if they do not work anymore it will affect their life: homeless, they go on holiday…etc
ClientARIEL / Satchi&SaatchiServicesArt Direction, designerYear2018